Catalog > Nauki społeczne > Gospodarka > Alfred Ku: Marktforschung (PDF)

Alfred Ku
Marktforschung [PDF ebook]
Grundlagen der Datenerhebung und Datenanalyse

Wsparcie

Pokrywa Alfred Ku: Marktforschung (PDF)

Alfred Kuß vermittelt in gut verständlicher Weise die wesentlichen Grundlagen der Methodik – Datenerhebung und Datenanalyse – der Marktforschung. Im Vordergrund stehen die zentralen Aspekte der Marktforschung, weniger die technischen Details einzelner Methoden oder die Spezialprobleme bestimmter Anwendungsbereiche. Ziel ist es, dem Leser ein solides und tiefgehendes Verständnis der Marktforschung zu vermitteln und damit die Basis für die Anlage und Verwendung von Marktforschungsuntersuchungen zu schaffen.
In der 4. Auflage wurden alle Kapitel überarbeitet, aktuelle Entwicklungen wurden durchgehend integriert.

€30.90

Kup ten ebook, a 1 kolejny otrzymasz GRATIS!

Język Niemiecki ● Format PDF ● ISBN 9783834938534 ● Wydawca Gabler Verlag ● Opublikowany 2012 ● Do pobrania 3 czasy ● Waluta EUR ● ID 6363625 ● Ochrona przed kopiowaniem Adobe DRM

Wymaga czytnika ebooków obsługującego DRM

Więcej książek elektronicznych tego samego autora (ów) / Redaktor

255 022 Ebooki w tej kategorii

Pokrywa Ian Stokes: Training for Project Management

Ian Stokes: Training for Project Management

Most people accept the importance of project management as a means of realizing value, enabling change and distinguishing your organization from its competitors. But recognizing and doing are two ent …

Pokrywa Gwyneth Moore: Fashion Promotion

Gwyneth Moore: Fashion Promotion

Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional …

Pokrywa Anthony Tasgal: Consumer Behaviour Book

Anthony Tasgal: Consumer Behaviour Book

Neoclassical economics assumes that most people have well-defined preferences and make well-informed, self-interested decisions based on those preferences. But in the real world, this is often not th …

Pokrywa Sheila Page: How Developing Countries Trade

Sheila Page: How Developing Countries Trade

Over the last fifteen years there have been dramatic increases in both private and public intervention in international trade. Traditional barriers to market-based trade such as commodity cartels and …

Pokrywa Raphael Kaplinsky & Anne Posthuma: Easternization

Raphael Kaplinsky & Anne Posthuma: Easternization

Japanese industry has shown its superiority in a range of traded goods sectors. It was thought that this competitive advantage arose from the use of electronics-based flexible automation technologies …

Pokrywa Vimal Kumar Khanna: Leading and Motivating Global Teams

Vimal Kumar Khanna: Leading and Motivating Global Teams

This book provides techniques for offshore center managers and head office managers to motivate and manage globally distributed teams, which are spread across the offshore center and the head office, …

Pokrywa Kate Meagher: The Bargain Sector

Kate Meagher: The Bargain Sector

This title was first published in 2001: Does the non-farm sector offer new hope for rural Africa? In the face of economic crisis and restructuring across Africa, small-scale enterprise has come to pl …

Pokrywa Press Productivity: 5S Video Participants Guide

Press Productivity: 5S Video Participants Guide

This is the Participant Guide that summarizes key concepts from the video, provides reflection exercises for internalizing information as well as worksheets and checksheets to guide participants duri …

Pokrywa Jorma Larimo: Contemporary Euromarketing

Jorma Larimo: Contemporary Euromarketing

Discover how European firms operate in the global marketplace Contemporary Euromarketing examines the strategies of small and medium-sized firms that sell their products and services in international …

Pokrywa Jose M. Soltero: Inequality in the Workplace

Jose M. Soltero: Inequality in the Workplace

First published in 1995. During the late 1980s and early 1990s the American economy again became immersed in a recession. Consequently, it became very likely that the quality of employment generated …

Następna strona >>>