Andrea Groppel-Klein 
Konsumentenverhaltensforschung im 21. Jahrhundert [PDF ebook] 
Gewidmet Peter Weinberg zum 65. Geburtstag

Virtual reality is a perceptual experience, achieved using technology. Anyone wishing to develop virtual reality should understand the human perceptual processes with which the technology seeks to in …

This is the sixth edited volume of refereed contributions, from an international group of researchers and specialists. Volumes five and six comprise the edited proceedings of the Third International …

The Teacher Toolkit Guides turn the theory of education into practical ideas for your classroom. From Ross Morrison Mc Gill, bestselling author of Mark. Plan. Teach. and Teacher Toolkit, this book hi …

If psychology is to address the despair and anguish that increasingly afflict us all, it needs to develop ‚outsight‘; to stop looking inside the head of each troubled individual that seeks its help a …

First Published in 1986. In the age of the computer, conjecture about things mechanical has naturally led to the question of whether machines can think. As the emphasis on Artificial Intelligence (AI …

First Published in 1985, Currently, two streams of endeavor offer promise for improving school effectiveness in developing students’ higher cognitive capacities. One of these is represented by the in …

These books grew out of the perception that a number of important conceptual and theoretical advances in research on small group behavior had developed in recent years, but were scattered in rather f …

The modern study of cognition finds itself with two widely endorsed but seemingly incongruous theoretical paradigms. The first of these, inspired by formal logic and the digital computer, sees reason …

In the first volume of this new series, Sarah E. Hampson brings together a unique collection of critical reviews of key areas of personality psychology and integrative accounts of important work by i …