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Andreas Herrmann & Frank Huber
Produktmanagement [EPUB ebook]
Grundlagen – Methoden – Beispiele

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Cover von Andreas Herrmann & Frank Huber: Produktmanagement (ePUB)

Zurzeit gibt es im Bereich Marketing kaum ein Themengebiet, bei welchem die Praxis so nach Anregungen aus der Wissenschaft sucht wie im Produktmanagement. Andreas Herrmann und Frank Huber erläutern detailliert Strategien und Techniken des Produktmanagements. Alle Kapitel folgen einer einheitlichen Grundstruktur: betriebswirtschaftlich relevante Problemstellung, kurze theoretische Grundlage, Diskussion von Lösungsansätzen, Veranschaulichung durch Beispiele.

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In der 3. Auflage wurden alle Kapitel überarbeitet. Ferner wurden die Themenbereiche Design und Online-Konfiguration ergänzt.

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Sprache Deutsch ● Format EPUB ● ISBN 9783658000042 ● Verlag Springer Fachmedien Wiesbaden ● Erscheinungsjahr 2013 ● herunterladbar 3 mal ● Währung EUR ● ID 6339808 ● Kopierschutz Adobe DRM

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