Ebook > Ciências sociais > Economia > Andreas Herrmann & Frank Huber: Produktmanagement (ePUB)

Andreas Herrmann & Frank Huber
Produktmanagement [EPUB ebook]
Grundlagen – Methoden – Beispiele

Apoio

Capa do Andreas Herrmann & Frank Huber: Produktmanagement (ePUB)

Zurzeit gibt es im Bereich Marketing kaum ein Themengebiet, bei welchem die Praxis so nach Anregungen aus der Wissenschaft sucht wie im Produktmanagement. Andreas Herrmann und Frank Huber erläutern detailliert Strategien und Techniken des Produktmanagements. Alle Kapitel folgen einer einheitlichen Grundstruktur: betriebswirtschaftlich relevante Problemstellung, kurze theoretische Grundlage, Diskussion von Lösungsansätzen, Veranschaulichung durch Beispiele.

Neu in der 3. Auflage
In der 3. Auflage wurden alle Kapitel überarbeitet. Ferner wurden die Themenbereiche Design und Online-Konfiguration ergänzt.

€51.06

Compre este e-book e ganhe mais 1 GRÁTIS!

Língua Alemão ● Formato EPUB ● ISBN 9783658000042 ● Editora Springer Fachmedien Wiesbaden ● Publicado 2013 ● Carregável 3 vezes ● Moeda EUR ● ID 6339808 ● Proteção contra cópia Adobe DRM

Requer um leitor de ebook capaz de DRM

Mais ebooks do mesmo autor(es) / Editor

Andreas Herrmann Frank Huber

251.969 Ebooks nesta categoria

Capa do Dr Emel Aktas & Professor Michael Bourlakis: Supply Chain 4.0

Dr Emel Aktas & Professor Michael Bourlakis: Supply Chain 4.0

Supply Chain 4.0 has introduced automation into logistics and supply chain processes, exploiting predictive analytics to better match supply with demand, optimizing operations and using the latest te …

Capa do Natalie Berg & Miya Knights: Amazon

Natalie Berg & Miya Knights: Amazon

Amazon – one of the world”s most valuable companies – is worth more than Walmart, Netflix, Target, Nike and Costco combined. What are the secrets to its success? How can these insights be applied to …

Capa do Nikolaos T. Christou & . Petr Vanicek: Geoid and its Geophysical Interpretations

Nikolaos T. Christou & . Petr Vanicek: Geoid and its Geophysical Interpretations

Geoid and its Geophysical Interpretations explains how an accurate geoid can be constructed and used for a variety of applied and theoretical geophysical purposes. The book discusses existing …

Capa do Urs Birchler & Monika (Universitat St. Gallen, Switzerland) Butler: Information Economics

Urs Birchler & Monika (Universitat St. Gallen, Switzerland) Butler: Information Economics

This new text book by Urs Birchler and Monika Butler is an introduction to the study of how information affects economic relations. The authors provide a narrative treatment of the more formal conc …

Capa do Anastasia Nesvetailova: Shadow Banking

Anastasia Nesvetailova: Shadow Banking

Shadow banking – a system of credit creation outside traditional banks – lies at the very heart of the global economy. It accounts for over half of global banking assets, and represents a third of th …

Capa do Harold H. Mann: Social Framework of Agriculture

Harold H. Mann: Social Framework of Agriculture

First Published in 1968. Dr. Harold H. Mann was during his lifetime an acknowledged authority on applied science and agriculture in England, the Middle East and India, but it is less widely known …

Capa do Lianyang Zhang: Drilled Shafts in Rock

Lianyang Zhang: Drilled Shafts in Rock

Drilled shafts in rock are widely used as foundations of heavy structures such as highway bridges and tall buildings. Although much has been learned about the analysis and design of drilled shafts in …

Capa do Kurt Decker: Hiring Legally

Kurt Decker: Hiring Legally

The principles, procedures, and policies applicable to hiring are reviewed by this book to assist in minimizing litigation risks for employers and acquainting employees with these employer procedures …

Capa do Juan C.G. Galindo & Francisco A. Macias: Allelopathy

Juan C.G. Galindo & Francisco A. Macias: Allelopathy

Most, if not all, books on allelopathy cover the ecological, agronomic, and descriptive physiological aspects. And although the amount of papers published on the chemical aspects and mode of action …

Capa do Regina Cronje & Debashis Mandal: Temperate Fruits

Regina Cronje & Debashis Mandal: Temperate Fruits

This volume, Temperate Fruits: Production, Processing, and Marketing, presents the latest pomological research on the production, postharvest handling, processing and storage, and information on …

Próxima página >>>