Carsten Baumgarth 
Erfolgreiche Führung von Medienmarken [PDF ebook] 
Strategien fur Positionierung, Markentransfers und Branding

Smart, strategic inventory management delivers competitive advantage, yet Inventory Turn trends suggest that little seems to change. Sustainable improvement through increasing control of systems and …

This book examines the application of fish community characteristics to evaluate the sustainability and biological integrity of freshwaters. Topics include perspectives on use of fish communities as …

Biosurfactants are the surface-active biomolecules produced by microorganisms. Biosurfactants have gained commercial significance due to their unique properties, such as high surface activity, high s …

This study assessed the downstream river system adaptation in response to upstream damming on the Ribb River, Ethiopia, to irrigate 15, 000 ha. It combined primary and secondary data, and the applica …

The GCBME Book Series aims to promote the quality and methodical reach of the Global Conference on Business Management & Entrepreneurship, which is intended as a high-quality scientific contribution …

Book of the Month Award—Industrial Engineering Magazine Whatever your business, getting the work done on time can make or break your organization. The faster the world moves, the more this becomes …

In August 2021, author Michael Farmer was invited by Mat Baxter, the new CEO of Huge, the global digital agency owned by Interpublic, to become an independent "fly on the wall" observer to …

This book explains how to achieve dramatic improvements in service and agility by enhancing the people, processes, and culture within your organization. It details the various roles within the techno …

What makes a great salesperson? What beliefs, attitudes and behaviours are linked to being a top performer? What impact does culture, industry and sales context have? And does a formal sales methodol …