Carsten Baumgarth 
Erfolgreiche Führung von Medienmarken [PDF ebook] 
Strategien fur Positionierung, Markentransfers und Branding

Supply Chain 4.0 has introduced automation into logistics and supply chain processes, exploiting predictive analytics to better match supply with demand, optimizing operations and using the latest te …

Geoid and its Geophysical Interpretations explains how an accurate geoid can be constructed and used for a variety of applied and theoretical geophysical purposes. The book discusses existing …

This new text book by Urs Birchler and Monika Butler is an introduction to the study of how information affects economic relations. The authors provide a narrative treatment of the more formal conc …

Most, if not all, books on allelopathy cover the ecological, agronomic, and descriptive physiological aspects. And although the amount of papers published on the chemical aspects and mode of action …

This book builds on research in translation studies of change in organizations and demonstrates the implications and application of these findings for managing innovation and change. When implement …

The book focusses on the challenges faced in the digital age, and the increasing demands for continuous change in an inter-connected digital world. The book presents stories about how leaders have fa …

Rivers form one of the lifelines in our society by providing essential services such as availability of fresh water, navigation, energy, ecosystem services, and flood conveyance. Because of this …

This book defines and discusses how the field of Enterprise Architecture (EA) can be incorporated into the design of Enterprise Geographic Information Systems (EGIS). The objective of EA is to develo …