Catherine (Zayed University, United Arab Emirates) Nickerson & Brigitte (Radboud University Nijmegen, The Netherlands) Planken 
Introducing Business English [PDF ebook] 

Support

Introducing Business English provides a comprehensive overview of this topic, situating the concepts of Business English and English for Specific Business Purposes within the wider field of English for Special Purposes. This book draws on contemporary teaching and research contexts to demonstrate the growing importance of English within international business communication.

Covering both spoken and written aspects of Business English, this book:

  • examines key topics within Business English, including teaching Business English as a lingua franca, intercultural business interactions, blended learning and web-based communication;

  • discusses the latest research on each topic, and possible future directions;

  • features tasks and practical examples, a section on course design, and further resources.


Written by two leading researchers and teachers, Introducing Business English is a must-read for advanced undergraduate and postgraduate students studying Business English, Business English as a Lingua Franca, and English for Specific Business Purposes.

€51.42
Zahlungsmethoden
Dieses Ebook kaufen – und ein weitere GRATIS erhalten!
Format PDF ● Seiten 182 ● ISBN 9781317439271 ● Verlag Taylor and Francis ● Erscheinungsjahr 2015 ● herunterladbar 3 mal ● Währung EUR ● ID 4513074 ● Kopierschutz Adobe DRM
erfordert DRM-fähige Lesetechnologie

Ebooks vom selben Autor / Herausgeber

53.258 Ebooks in dieser Kategorie