Catherine (Zayed University, United Arab Emirates) Nickerson & Brigitte (Radboud University Nijmegen, The Netherlands) Planken 
Introducing Business English [PDF ebook] 

Supporto

Introducing Business English provides a comprehensive overview of this topic, situating the concepts of Business English and English for Specific Business Purposes within the wider field of English for Special Purposes. This book draws on contemporary teaching and research contexts to demonstrate the growing importance of English within international business communication.

Covering both spoken and written aspects of Business English, this book:

  • examines key topics within Business English, including teaching Business English as a lingua franca, intercultural business interactions, blended learning and web-based communication;

  • discusses the latest research on each topic, and possible future directions;

  • features tasks and practical examples, a section on course design, and further resources.


Written by two leading researchers and teachers, Introducing Business English is a must-read for advanced undergraduate and postgraduate students studying Business English, Business English as a Lingua Franca, and English for Specific Business Purposes.

€51.42
Modalità di pagamento
Acquista questo ebook e ricevine 1 in più GRATIS!
Formato PDF ● Pagine 182 ● ISBN 9781317439271 ● Casa editrice Taylor and Francis ● Pubblicato 2015 ● Scaricabile 3 volte ● Moneta EUR ● ID 4513074 ● Protezione dalla copia Adobe DRM
Richiede un lettore di ebook compatibile con DRM

Altri ebook dello stesso autore / Editore

53.258 Ebook in questa categoria