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Dirk Battenfeld & Carl-Christian Buhr
Marktforschung [PDF ebook]
Ein einfuhrendes Lehr- und Ubungsbuch

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Cover von Dirk Battenfeld & Carl-Christian Buhr: Marktforschung (PDF)

Das Buch führt in komprimierter und verständlicher Form in die wichtigsten Bereiche der Marktforschung ein. Es vermittelt durch einen ausgewogenen Kompromiss zwischen wissenschaftlicher Präzision und Einfachheit des mathematischen Formalismus ein besonders klares Grundverständnis für den Planungsprozess der Marktforschung. Aufbauend auf wissenschaftstheoretischen Grundzügen und einer Einführung in die Erforschung des Konsumentenverhaltens werden die Phasen und Methoden der Marktforschung dargestellt. Das Buch eignet sich daher hervorragend als grundlegender Lehrtext für betriebswirtschaftliche Studiengänge an Hochschulen. Darüber hinaus eignet es sich aufgrund seiner übersichtlichen Schwerpunktlegung auf die wesentlichen Grundfragen der Marktforschung für die berufsbegleitende Weiterbildung und die unternehmerische Praxis.

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Sprache Deutsch ● Format PDF ● ISBN 9783642243455 ● Verlag Springer Berlin Heidelberg ● Erscheinungsjahr 2012 ● herunterladbar 3 mal ● Währung EUR ● ID 2250821 ● Kopierschutz Adobe DRM

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