Catalog > Scienze sociali > Economia > Dirk Battenfeld & Carl-Christian Buhr: Marktforschung (PDF)

Dirk Battenfeld & Carl-Christian Buhr
Marktforschung [PDF ebook]
Ein einfuhrendes Lehr- und Ubungsbuch

Supporto

Copertina di Dirk Battenfeld & Carl-Christian Buhr: Marktforschung (PDF)

Das Buch führt in komprimierter und verständlicher Form in die wichtigsten Bereiche der Marktforschung ein. Es vermittelt durch einen ausgewogenen Kompromiss zwischen wissenschaftlicher Präzision und Einfachheit des mathematischen Formalismus ein besonders klares Grundverständnis für den Planungsprozess der Marktforschung. Aufbauend auf wissenschaftstheoretischen Grundzügen und einer Einführung in die Erforschung des Konsumentenverhaltens werden die Phasen und Methoden der Marktforschung dargestellt. Das Buch eignet sich daher hervorragend als grundlegender Lehrtext für betriebswirtschaftliche Studiengänge an Hochschulen. Darüber hinaus eignet es sich aufgrund seiner übersichtlichen Schwerpunktlegung auf die wesentlichen Grundfragen der Marktforschung für die berufsbegleitende Weiterbildung und die unternehmerische Praxis.

€17.14

Acquista questo ebook e ricevine 1 in più GRATIS!

Lingua Tedesco ● Formato PDF ● ISBN 9783642243455 ● Casa editrice Springer Berlin Heidelberg ● Pubblicato 2012 ● Scaricabile 3 volte ● Moneta EUR ● ID 2250821 ● Protezione dalla copia Adobe DRM

Richiede un lettore di ebook compatibile con DRM

Altri ebook dello stesso autore / Editore

Dirk Battenfeld Carl-Christian Buhr Rainer Olbrich

260.259 Ebook in questa categoria

Copertina di Xin (Department of Statistics, Stanford University) Guo & Tze Leung (Stanford University, California, USA) Lai: Quantitative Trading

Xin (Department of Statistics, Stanford University) Guo & Tze Leung (Stanford University, California, USA) Lai: Quantitative Trading

The first part of this book discusses institutions and mechanisms of algorithmic trading, market microstructure, high-frequency data and stylized facts, time and event aggregation, order book dynamic …

Copertina di Stuart (Australian National Centre for Ocean Resources and Security, University of Wollongong, Australia) Kaye & Robin (University of Wollongong, Australia) Warner: Routledge Handbook of Maritime Regulation and Enforcement

Stuart (Australian National Centre for Ocean Resources and Security, University of Wollongong, Australia) Kaye & Robin (University of Wollongong, Australia) Warner: Routledge Handbook of Maritime Regulation and Enforcement

With advances in technology and maritime transport, human use of the ocean now extends beyond the traditional activities of navigation and fishing. Emerging activities such as bioprospecting, deep se …

Copertina di John B. (Washington State University, USA) Cullen & K. Praveen (University of Wisconsin-Whitewater, USA) Parboteeah: Business Ethics

John B. (Washington State University, USA) Cullen & K. Praveen (University of Wisconsin-Whitewater, USA) Parboteeah: Business Ethics

A foundational text for the modern business student and an essential instructor resource, this book presents a thorough and comprehensive introduction to business ethics. Taking a strategic stakehold …

Copertina di Lisa Newton & Patricia H. (University of Virginia, USA) Werhane: Alleviating Poverty Through Profitable Partnerships

Lisa Newton & Patricia H. (University of Virginia, USA) Werhane: Alleviating Poverty Through Profitable Partnerships

Poverty is an unnecessary form of human degradation and badly conceived economics. Our thesis is that poverty can be reduced, if not eradicated, both locally and globally. But this will occur only if …

Copertina di Ali Saif Al-Aufi & Mohammed Nasser Al-Suqri: Information Seeking Behavior and Technology Adoption: Theories and Trends

Ali Saif Al-Aufi & Mohammed Nasser Al-Suqri: Information Seeking Behavior and Technology Adoption: Theories and Trends

Copertina di Yuval Cohen & Shai Rozenes: Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry

Yuval Cohen & Shai Rozenes: Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry

Santosh Kumar Biswal & Sabyasachi Dasgupta: Holistic Approaches to Brand Culture and Communication Across Industries

Copertina di Information Resources Management Association: Social Media Marketing: Breakthroughs in Research and Practice

Information Resources Management Association: Social Media Marketing: Breakthroughs in Research and Practice

Copertina di Dev Kumar (Open University, UK) Boojihawon & MariaLaura (University of Surrey, UK) Di Domenico: Organizational Collaboration

Dev Kumar (Open University, UK) Boojihawon & MariaLaura (University of Surrey, UK) Di Domenico: Organizational Collaboration

Many organizations today operate across boundaries – both internal and external to the organization. Exploring concepts and theories about different organizational, inter-organizational and internati …

Copertina di Barbara (Queen Margaret University, Edinburgh, UK) McPake & Anne (The Economic and Social Research Institute, Dublin, Ireland) Nolan: Health Economics

Barbara (Queen Margaret University, Edinburgh, UK) McPake & Anne (The Economic and Social Research Institute, Dublin, Ireland) Nolan: Health Economics

Health Economics: An International Perspective is the only textbook to provide a truly international, comparative treatment of health economics. Offering an analysis of health systems across borders, …

Pagina successiva >>>