Eleanor L Simon 
Psychology of Stereotypes [PDF ebook] 

A stereotype is a commonly held public belief about specific social groups or types of individuals. This book presents current research in the study of stereotypes, including speech pathologists stereotyping stutterers; stereotype formation in children; the social neuroscience research applied to the study of stereotypes; Western societies‘ ageism stereotyping in the workforce; gender relationship portrayal in sport advertisements perpetuate sexist stereotyping; the psychological implications of stereotyping American Indians through the use of native-themed mascots, nicknames and logos; as well as when stereotypes become life-threatening.