Franz-Rudolf Esch 
Wirkung integrierter Kommunikation [PDF ebook] 
Ein verhaltenswissenschaftlicher Ansatz fur die Werbung

First published in 1919, Taxation in the New State explores the practical application of tax policy to the financial situation of post-World War I Britain. Hobson assesses policy according to the tax …

Mining activities may result in rock mass deterioration and instability that may lead to failure both in underground and open pit mines. Such deterioration represents a safety risk and may result in …

Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functio …

Business-to-consumer (B2C) and consumer-to-consumer (C2C) e-commerce transactions, including social commerce, are rapidly expanding, although e-commerce is still small when compared to traditional bu …

Within entrepreneurship education, Team Academy is seen by some as an innovative pedagogical model that enhances social connectivity, as well as experiential, student-centred, and team-based learning …

Technology, Market Structure and Internationalization discusses the domestic and external factors that impinge upon the process of technological capability building in developing countries and draws …

C. Rufus Rorem, (1894-1988) was a pioneer in the development of group medical insurance and pre-paid health care. At the time the concepts were radical, but in 1937 he became head of the American Hos …

This book examines the formation, nature and effect of the arbitrators’ contract, addressing topics such as the appointment, challenge, removal and duties and rights of arbitrators, disputing parties …

In the US stock market things have changed a great deal since the heady days of the 1980s and we are now entering an era of profound uncertainty, with most analysts predicting trouble ahead. Indeed, …