Franz-Rudolf Esch 
Wirkung integrierter Kommunikation [PDF ebook] 
Ein verhaltenswissenschaftlicher Ansatz fur die Werbung

Supply Chain 4.0 has introduced automation into logistics and supply chain processes, exploiting predictive analytics to better match supply with demand, optimizing operations and using the latest te …

Amazon – one of the world”s most valuable companies – is worth more than Walmart, Netflix, Target, Nike and Costco combined. What are the secrets to its success? How can these insights be applied to …

Geoid and its Geophysical Interpretations explains how an accurate geoid can be constructed and used for a variety of applied and theoretical geophysical purposes. The book discusses existing …

This new text book by Urs Birchler and Monika Butler is an introduction to the study of how information affects economic relations. The authors provide a narrative treatment of the more formal conc …

Shadow banking – a system of credit creation outside traditional banks – lies at the very heart of the global economy. It accounts for over half of global banking assets, and represents a third of th …

First Published in 1968. Dr. Harold H. Mann was during his lifetime an acknowledged authority on applied science and agriculture in England, the Middle East and India, but it is less widely known …

Drilled shafts in rock are widely used as foundations of heavy structures such as highway bridges and tall buildings. Although much has been learned about the analysis and design of drilled shafts in …

The principles, procedures, and policies applicable to hiring are reviewed by this book to assist in minimizing litigation risks for employers and acquainting employees with these employer procedures …

Most, if not all, books on allelopathy cover the ecological, agronomic, and descriptive physiological aspects. And although the amount of papers published on the chemical aspects and mode of action …