This volume of the Academy of International Business series looks at International Business in the context of a rapidly changing Europe. Leading contributors have come together to present the latest research, attempting to answer a number of important questions: * is the vision of a Single European market realistic? * what are the barriers to its achievement? * what are the prospects for Eastern Europe? * how should firms enter East European markets? * what does the process of transition imply for corporate policy?
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Sprache Englisch ● Format PDF ● ISBN 9781349245567 ● Herausgeber Fred Burton & Mo Yamin ● Verlag Palgrave Macmillan UK ● Erscheinungsjahr 2016 ● herunterladbar 3 mal ● Währung EUR ● ID 5317624 ● Kopierschutz Adobe DRM
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