This volume of the Academy of International Business series looks at International Business in the context of a rapidly changing Europe. Leading contributors have come together to present the latest research, attempting to answer a number of important questions: * is the vision of a Single European market realistic? * what are the barriers to its achievement? * what are the prospects for Eastern Europe? * how should firms enter East European markets? * what does the process of transition imply for corporate policy?
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Lingua Inglese ● Formato PDF ● ISBN 9781349245567 ● Editore Fred Burton & Mo Yamin ● Casa editrice Palgrave Macmillan UK ● Pubblicato 2016 ● Scaricabile 3 volte ● Moneta EUR ● ID 5317624 ● Protezione dalla copia Adobe DRM
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