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Gerrit Heinemann
Der neue Online-Handel [PDF ebook]
Erfolgsfaktoren und Best Practices

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Cover von Gerrit Heinemann: Der neue Online-Handel (PDF)

Gerrit Heinemann erläutert die Besonderheiten des neuen Online-Handels und zeigt auf, welche spezifischen Voraussetzungen gegeben sein müssen, damit der Online-Handel zum Erfolg wird. Anerkannte Best Practices machen anschaulich, wie erfolgreicher Internet-Handel funktioniert und was die ‚Lessons Learned‘ der letzten Jahre sind.
In der 4. Auflage wurden alle Kapitel grundlegend überarbeitet und die Best Practices ausgetauscht. Neu hinzu kommt das Thema Controlling des Online-Handels. Den Key-Trends im Online-Handel und vor allem dem neuen Mobile-Commerce wurde ein besonderer Stellenwert eingeräumt.

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Sprache Deutsch ● Format PDF ● ISBN 9783834970824 ● Verlag Gabler Verlag ● Erscheinungsjahr 2011 ● herunterladbar 3 mal ● Währung EUR ● ID 6363670 ● Kopierschutz Adobe DRM

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