Ebook > Social Sciences > Economy > Gerrit Heinemann: Der neue Online-Handel (PDF)

Gerrit Heinemann
Der neue Online-Handel [PDF ebook]
Erfolgsfaktoren und Best Practices

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Cover of Gerrit Heinemann: Der neue Online-Handel (PDF)

Gerrit Heinemann erläutert die Besonderheiten des neuen Online-Handels und zeigt auf, welche spezifischen Voraussetzungen gegeben sein müssen, damit der Online-Handel zum Erfolg wird. Anerkannte Best Practices machen anschaulich, wie erfolgreicher Internet-Handel funktioniert und was die ‘Lessons Learned’ der letzten Jahre sind.

In der 4. Auflage wurden alle Kapitel grundlegend überarbeitet und die Best Practices ausgetauscht. Neu hinzu kommt das Thema Controlling des Online-Handels. Den Key-Trends im Online-Handel und vor allem dem neuen Mobile-Commerce wurde ein besonderer Stellenwert eingeräumt.

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Language German ● Format PDF ● ISBN 9783834970824 ● Publisher Gabler Verlag ● Published 2011 ● Downloadable 3 times ● Currency EUR ● ID 6363670 ● Copy protection Adobe DRM

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