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Hans-Jorg Bullinger & August-Wilhelm Scheer
Service Engineering [PDF ebook]
Entwicklung und Gestaltung innovativer Dienstleistungen

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Cover von Hans-Jorg Bullinger & August-Wilhelm Scheer: Service Engineering (PDF)

Die schnelle und effiziente Realisierung innovativer Dienstleistungen stellt zunehmend einen Erfolgsfaktor für die Wettbewerbsfähigkeit von Dienstleistungsunternehmen dar. Dienstleistungen werden in der Praxis jedoch oft ‚ad hoc‘, d.h. ohne systematische Vorgehensweise, entwickelt. Das Konzept des ‚Service Engineering‘ beschreibt Vorgehensweisen, Methoden und Werkzeugunterstützung für die systematische Planung, Entwicklung und Realisierung innovativer Dienstleistungen. Ziel des Herausgeberbandes
Service Engineering –
Entwicklung und Gestaltung innovativer Dienstleistungen ist es, Wissenschaftlern und Praktikern gleichermaßen einen Überblick über den aktuellen Kenntnisstand zum Service Engineering zu geben. Namhafte Wissenschaftler zeigen hierin Grundlagen und aktuelle Tendenzen auf. Praktiker aus unterschiedlichen Branchen stellen ihre Erfahrungen aus aktuellen Service-Engineering-Projekten vor.

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Sprache Deutsch ● Format PDF ● ISBN 9783662098714 ● Herausgeber Hans-Jorg Bullinger & August-Wilhelm Scheer ● Verlag Springer Berlin Heidelberg ● Erscheinungsjahr 2013 ● herunterladbar 3 mal ● Währung EUR ● ID 6391382 ● Kopierschutz Adobe DRM

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