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Hans-Jorg Bullinger & August-Wilhelm Scheer
Service Engineering [PDF ebook]
Entwicklung und Gestaltung innovativer Dienstleistungen

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Copertina di Hans-Jorg Bullinger & August-Wilhelm Scheer: Service Engineering (PDF)

Die schnelle und effiziente Realisierung innovativer Dienstleistungen stellt zunehmend einen Erfolgsfaktor für die Wettbewerbsfähigkeit von Dienstleistungsunternehmen dar. Dienstleistungen werden in der Praxis jedoch oft ‘ad hoc’, d.h. ohne systematische Vorgehensweise, entwickelt. Das Konzept des ‘Service Engineering’ beschreibt Vorgehensweisen, Methoden und Werkzeugunterstützung für die systematische Planung, Entwicklung und Realisierung innovativer Dienstleistungen. Ziel des Herausgeberbandes
Service Engineering –
Entwicklung und Gestaltung innovativer Dienstleistungen ist es, Wissenschaftlern und Praktikern gleichermaßen einen Überblick über den aktuellen Kenntnisstand zum Service Engineering zu geben. Namhafte Wissenschaftler zeigen hierin Grundlagen und aktuelle Tendenzen auf. Praktiker aus unterschiedlichen Branchen stellen ihre Erfahrungen aus aktuellen Service-Engineering-Projekten vor.

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Lingua Tedesco ● Formato PDF ● ISBN 9783662098714 ● Editore Hans-Jorg Bullinger & August-Wilhelm Scheer ● Casa editrice Springer Berlin Heidelberg ● Pubblicato 2013 ● Scaricabile 3 volte ● Moneta EUR ● ID 6391382 ● Protezione dalla copia Adobe DRM

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