A look at the history of a family beer business and how they’ve managed to maintain strength in an increasingly competitive industry.Featuring important insights from the company’s current executives and employees, Last Canadian Beer: The Moosehead Story is not only a fascinating company history, but also a candid look at how a small New Brunswick business remains competitive in a difficult global marketplace. While other Canadian beer brands long ago sold out to American and European interests, Moosehead has remained fiercely independent.Last Canadian Beer is the remarkable story of a time-honored business, a complex family, and a beloved beer.
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Sprache Englisch ● Format EPUB ● ISBN 9781551098227 ● Verlag Nimbus Publishing ● Erscheinungsjahr 2009 ● herunterladbar 3 mal ● Währung EUR ● ID 5918652 ● Kopierschutz Adobe DRM
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