A look at the history of a family beer business and how they’ve managed to maintain strength in an increasingly competitive industry.Featuring important insights from the company’s current executives and employees, Last Canadian Beer: The Moosehead Story is not only a fascinating company history, but also a candid look at how a small New Brunswick business remains competitive in a difficult global marketplace. While other Canadian beer brands long ago sold out to American and European interests, Moosehead has remained fiercely independent.Last Canadian Beer is the remarkable story of a time-honored business, a complex family, and a beloved beer.
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语言 英语 ● 格式 EPUB ● ISBN 9781551098227 ● 出版者 Nimbus Publishing ● 发布时间 2009 ● 下载 3 时 ● 货币 EUR ● ID 5918652 ● 复制保护 Adobe DRM
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