While e-marketing has emerged as an aid in allowing businesses to reach a broader audience, evolutions in computer science and technology have made its comprehension a bit more complex. E-Marketing in Developed and Developing Countries: Emerging Practice s aims to create a deeper understanding of the policies and practices that are involved in a successful e-marketing environment. This publication highlights the strategies and applications currently being used in both developed and developing countries; proving to be beneficial for entrepreneurs, policy makers, researchers, and students wishing to expand their comprehensive knowledge in this field.
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Sprache Englisch ● Format EPUB ● ISBN 9781466639577 ● Herausgeber Hatem & Riyad ● Verlag IGI Global ● Erscheinungsjahr 2013 ● herunterladbar 3 mal ● Währung EUR ● ID 8055899 ● Kopierschutz Adobe DRM
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