While e-marketing has emerged as an aid in allowing businesses to reach a broader audience, evolutions in computer science and technology have made its comprehension a bit more complex. E-Marketing in Developed and Developing Countries: Emerging Practice s aims to create a deeper understanding of the policies and practices that are involved in a successful e-marketing environment. This publication highlights the strategies and applications currently being used in both developed and developing countries; proving to be beneficial for entrepreneurs, policy makers, researchers, and students wishing to expand their comprehensive knowledge in this field.
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Limba Engleză ● Format EPUB ● ISBN 9781466639577 ● Editor Hatem & Riyad ● Editura IGI Global ● Publicat 2013 ● Descărcabil 3 ori ● Valută EUR ● ID 8055899 ● Protecție împotriva copiilor Adobe DRM
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