Heinrich Holland 
Direktmarketing-Aktionen professionell planen [PDF ebook] 
Von der Situationsanalyse bis zur Erfolgskontrolle

The results of the quality revolution have been mixed. Global competition has elevated the most successful companies, in terms of providing goods and services, but even then initiatives such as total …

This book was specifically written for those interested in the Complementary and Alternative Medical Community and desire a better understanding of how the holistic health industry in America functio …

Over the last fifteen years there have been dramatic increases in both private and public intervention in international trade. Traditional barriers to market-based trade such as commodity cartels and …

Most people accept the importance of project management as a means of realizing value, enabling change and distinguishing your organization from its competitors. But recognizing and doing are two ent …

The Business and Society (BAS) 360 book series is an annual publication targeting cutting-edge developments in the broad business and society field, such as stakeholder management, corporate social r …

Developed by the author and now being employed by a number of businesses, Quick Response Manufacturing (QRM) is an expansion of time-based competition, aimed at a single target with the goal of reduc …

Most companies today are firmly on the social and environmental issues ‘bandwagon’, like bees around a honey pot, from plastic in oceans through to diversity. As a result, people are increasingly dis …

"Sport is intense, often the subject of great passion and seldom devoid of struggle. Crisis management is part and parcel of the sporting landscape. Jacques’s new book is a must-read for those i …

We often hear the phrase you only get one chance to make a great first impression when, in fact, it s the impressions we make on a daily basis that make a compelling personal brand. In today s increa …

The term ‚omnichannel‘ may be a marketing buzzword, but it also refers to a significant shift: marketers now need to provide a seamless experience, regardless of channel or device. Make it All About …