Heinrich Holland 
Direktmarketing-Aktionen professionell planen [PDF ebook] 
Von der Situationsanalyse bis zur Erfolgskontrolle

The results of the quality revolution have been mixed. Global competition has elevated the most successful companies, in terms of providing goods and services, but even then initiatives such as total …

This book was specifically written for those interested in the Complementary and Alternative Medical Community and desire a better understanding of how the holistic health industry in America functio …

Understand the Asian consumer’s demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational …

First published in 1979, Supplies Management for Health Services looks at the characteristics and problems of hospital suppliers and examines the way in which the hospital and the National Health Ser …

One of the worst recessions for the past 100 years, businesses failing, a revolution in technology, increasing financial constraints, compliance stifling the ability to be nimble, changing consumer b …

Over 500, 00 people in high-impact businesses such as energy and banking, now use ethicability as the way to make the right decisions in moments of truth. Ethicability helps us to decide what’s right …

Evolving digital communication, and the way workers use it to interact with each other, is a constant feature of the workplace. However, the Covid-19 pandemic has dramatically altered the way that mi …

In recent years there has been a spectacular revival of interest in the economics of the Austrian school. New Perspectives on Austrian Economics includes *A keynote chapter by Israel Kirzner on the q …

The field of sports development is becoming ever more professional, with the levels of expertise in planning and efficiency required of those working in private or national sports institutions higher …

The financial crisis of 2008 made Americans keenly aware of the impact Wall Street has on the economic well-being of the nation and its citizenry. Ott shows how the government, corporations, and fina …