Heribert Meffert 
Marketing heute und morgen [PDF ebook] 
Entwicklungstendenzen in Theorie und Praxis

Category management is one of the biggest contributors of commercial value in the area of procurement and supply chain. With a proven track record of successful delivery since the early 1990s, it hel …

First published in 1985, Advances in Monetary Economics draws together papers given at the 1984 Money Study Group Conference and additional papers presented in seminars of the same year. The book inc …

While the JPEG image standard was developed more than 25 years ago, it is still dominant in terms of image formation, manipulation and transmission over the internet and other media. As technology ad …

In nearly all sectors-especially those that are service related-anew business agenda is emerging that is changing the landscape of customer experience and making traditional approaches no longer rele …

Neoclassical economics assumes that most people have well-defined preferences and make well-informed, self-interested decisions based on those preferences. But in the real world, this is often not th …

The term ‚omnichannel‘ may be a marketing buzzword, but it also refers to a significant shift: marketers now need to provide a seamless experience, regardless of channel or device. Make it All About …

Evolving digital communication, and the way workers use it to interact with each other, is a constant feature of the workplace. However, the Covid-19 pandemic has dramatically altered the way that mi …

The utilization of natural resources to satisfy worldwide growing consumption of goods and services has severe ecological consequences. Aside from the projected doubling of food consumption in the ne …

Due to the countless variables that affect revenue and cost, the hospital reimbursement process is by far the most complex of any industry. Requiring only a basic financial background and a working k …

This book aims to widen the understanding of stochastic dynamic choice and equilibrium models. It offers a simplified and heuristic exposition of the theory of Brownian motion and its control or regu …