Heribert Meffert 
Marketing heute und morgen [PDF ebook] 
Entwicklungstendenzen in Theorie und Praxis

The Fundamentals of Event Design aims to rethink current approaches to event design and production. The textbook explores the relationship between event design and multiple visitor experiences, as we …

Bamboo is an ordinary plant with extraordinary properties. With its high growth rate and self-renewing ability, bamboo’s sustainability is unparalleled. Bamboo is an important resource for a healthy …

Pharmaceuticals constitute a relatively small share of the total Health Care expenditure in most developed economies, and yet they play a critical role in the ongoing debate over how best to advance, …

There are many different types of convergence within economics, as well as several methods to analyse each of them. This book addresses the concept of real economic convergence or the gradual levelli …

This book provides a thorough and rigorous discussion on the impact of trade liberalisation on economic development with a special focus on the African continent. The author presents the rationale fo …

This title includes a number of Open Access chapters. This new book takes a nuanced look at building a sustainable transportation infrastructure and provides an overview of the harmful effect of vari …

The explosive expansion of the tourism industry has been vital to the economic growth of numerous countries throughout the world. As the industry becomes increasingly more competitive, it is necessar …