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Icek Ajzen & Dolores Albarracin
Prediction and Change of Health Behavior [EPUB ebook]
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This book is based on a symposium held in honor of Martin Fishbein’s 70th birthday in March 2006 at the Annenberg School for Communication, University of Pennsylvania. The book’s chapters are organized around two broad themes that reflect Marty’s major research interests: Attitudes and Behavior and Health Promotion. Marty first started to work on a theory of attitudes while pursuing his dissertation research at UCLA.

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Sprache Englisch ● Format EPUB ● Seiten 328 ● ISBN 9781135593056 ● Herausgeber Icek Ajzen & Dolores Albarracin ● Verlag Taylor and Francis ● Erscheinungsjahr 2007 ● herunterladbar 6 mal ● Währung EUR ● ID 2551528 ● Kopierschutz Adobe DRM

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