Balancing theory with practice, this fully updated
fourth edition of John A. Parnell’s acclaimed text continues to provide detailed, accessible coverage of the strategic management field. Taking a global perspective, the text addresses concepts sequentially, from external and internal analysis to strategy formulation, strategy execution, and strategic control. To help readers build their analytic skills as they master course concepts, Parnell aligns each chapter’s key concepts with 25 case analysis steps. Current examples and high interest cases, largely drawn from The Wall Street Journal and Financial Times, illustrate the key role of strategic management in the United States and around the world. Ideal for the capstone strategic management course,
Strategic Management is appropriate for a range of undergraduate and graduate courses.
Inhaltsverzeichnis
Preface
About the Author
1. Fundamentals of Strategic Management
2. Industry Competition
3. The External Environment: Political-Legal and Economic Forces
4. The External Environment: Social and Technological Forces
5. The Organization: Ethics and Corporate Social Responsibility
6. Corporate-Level Strategies
7. Business Unit Strategies
8. Functional Strategies
9. Strategy Formulation
10. Strategy Execution: Structure
11. Strategy Execution: Strategic Change, Culture, and Leadership
12. Strategic Control and Crisis Management
Appendix
Case Analysis
Real-Time Cases
Traditional Cases
Glossary
Index
Über den Autor
John A. Parnell (Ph D, University of Memphis, Ed D, Campbell University; MAEd, East Carolina University) is the William Henry Belk Distinguished Professor of Management at the University of North Carolina at Pembroke, where he was recipient of the 2005 Adolph Dial Award for Scholarly and Creative Activity.
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