John A. A. Parnell 
Strategic Management [EPUB ebook] 
Theory and Practice

Ondersteuning

Balancing theory with practice, this fully updated
fourth edition of John A. Parnell’s acclaimed text continues to provide detailed, accessible coverage of the strategic management field. Taking a global perspective, the text addresses concepts sequentially, from external and internal analysis to strategy formulation, strategy execution, and strategic control. To help readers build their analytic skills as they master course concepts, Parnell aligns each chapter’s key concepts with 25 case analysis steps. Current examples and high interest cases, largely drawn from The Wall Street Journal and Financial Times, illustrate the key role of strategic management in the United States and around the world. Ideal for the capstone strategic management course,
Strategic Management is appropriate for a range of undergraduate and graduate courses.

€149.99
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Inhoudsopgave

Preface
About the Author
1. Fundamentals of Strategic Management
2. Industry Competition
3. The External Environment: Political-Legal and Economic Forces
4. The External Environment: Social and Technological Forces
5. The Organization: Ethics and Corporate Social Responsibility
6. Corporate-Level Strategies
7. Business Unit Strategies
8. Functional Strategies
9. Strategy Formulation
10. Strategy Execution: Structure
11. Strategy Execution: Strategic Change, Culture, and Leadership
12. Strategic Control and Crisis Management
Appendix
Case Analysis
Real-Time Cases
Traditional Cases
Glossary
Index

Over de auteur

John A. Parnell (Ph D, University of Memphis, Ed D, Campbell University; MAEd, East Carolina University) is the William Henry Belk Distinguished Professor of Management at the University of North Carolina at Pembroke, where he was recipient of the 2005 Adolph Dial Award for Scholarly and Creative Activity.

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Taal Engels ● Formaat EPUB ● Pagina’s 664 ● ISBN 9781483322643 ● Bestandsgrootte 20.2 MB ● Uitgeverij SAGE Publications ● Stad Thousand Oaks ● Land US ● Gepubliceerd 2013 ● Editie 4 ● Downloadbare 24 maanden ● Valuta EUR ● ID 5360801 ● Kopieerbeveiliging Adobe DRM
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