John A. Caslione & Philip Kotler 
Chaotics [EPUB ebook] 
The Business of Managing and Marketing in the Age of Turbulence

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We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today’s crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Chaotics presents a revolutionary set of guidelines designed to help businesses: * detect sources of turbulence * prepare scenarios * predict resulting vulnerabilities and opportunities * develop responses to ensure long-term resilience and success * avoid risk while advancing the interests of the company * build flexibility into the balance sheet * price strategically * adjust products to meet new customer values * and more. Complete with metrics and measurements, Chaotics outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.

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Sprache Englisch ● Format EPUB ● Seiten 224 ● ISBN 9780814415245 ● Verlag Amacom ● Erscheinungsjahr 2009 ● herunterladbar 3 mal ● Währung EUR ● ID 5844275 ● Kopierschutz Adobe DRM
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