We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today’s crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Chaotics presents a revolutionary set of guidelines designed to help businesses: * detect sources of turbulence * prepare scenarios * predict resulting vulnerabilities and opportunities * develop responses to ensure long-term resilience and success * avoid risk while advancing the interests of the company * build flexibility into the balance sheet * price strategically * adjust products to meet new customer values * and more. Complete with metrics and measurements, Chaotics outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.
John A. Caslione & Philip Kotler
Chaotics [EPUB ebook]
The Business of Managing and Marketing in the Age of Turbulence
Chaotics [EPUB ebook]
The Business of Managing and Marketing in the Age of Turbulence
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语言 英语 ● 格式 EPUB ● 网页 224 ● ISBN 9780814415245 ● 出版者 Amacom ● 发布时间 2009 ● 下载 3 时 ● 货币 EUR ● ID 5844275 ● 复制保护 Adobe DRM
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