The 2008 US presidential campaign saw politicians utilizing all types of new media — Facebook, My Space, You Tube, Twitter, e-mail, and cell phone texting – to reach voters of all ages, ethnicities, socio-economic backgrounds, and sexual orientations. This volume examines the use of these media and considers the effectiveness of reaching voters through these channels. It explores not only the use of new media and technologies but also the role these tactics played in attracting ne...
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Format PDF ● Seiten 272 ● ISBN 9781136968211 ● Herausgeber John Allen (Stephen F. Austin State University, USA) Hendricks & Lynda Lee Kaid ● Verlag Taylor and Francis ● Erscheinungsjahr 2014 ● herunterladbar 6 mal ● Währung EUR ● ID 3191505 ● Kopierschutz Adobe DRM
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