The 2008 US presidential campaign saw politicians utilizing all types of new media — Facebook, My Space, You Tube, Twitter, e-mail, and cell phone texting – to reach voters of all ages, ethnicities, socio-economic backgrounds, and sexual orientations. This volume examines the use of these media and considers the effectiveness of reaching voters through these channels. It explores not only the use of new media and technologies but also the role these tactics played in attracting new voters and communicating with the electorate during the 2008 presidential debates. Chapters focus on how the technologies were used by candidates, the press, and voters.
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स्वरूप PDF ● पेज 272 ● ISBN 9781136968211 ● संपादक John Allen (Stephen F. Austin State University, USA) Hendricks & Lynda Lee Kaid ● प्रकाशक Taylor and Francis ● प्रकाशित 2014 ● डाउनलोड करने योग्य 6 बार ● मुद्रा EUR ● आईडी 3191505 ● कॉपी सुरक्षा Adobe DRM
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