Junaid Javaid 
Critical Evaluation of AirAsia’s Website [PDF ebook] 

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Scientific Essay from the year 2015 in the subject Business economics – Business Management, Corporate Governance, grade: 2, 0 (B), University of Bedfordshire, course: DIGITAL BUSINESS MANAGEMENT, language: English, abstract: This report is a critical evaluation of Air Asia’s website. It consists of four sections. The first section deals with the analysis of Air Asia’s website (airasia.com) with respect to the implications of certain information systems.
The second section will contain information regarding the company’s online value proposition and revenue model. The Company’s electronic Customer Relationship Management (e-CRM) will be analysed in the third section. In the fourth section, some actions will be recommended to the company for strengthening the digital business strategy adopted by the company.

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Inhaltsverzeichnis

1.Introduction 2
2.Company’s Website (airasia.com) Evaluation 2
3.Business Model of Air Asia 3
3.1. Production Innovation 4
3.1.1. Online Value Proposition 4
3.1.2. Target Customers 4
3.1.3. Capabilities 5
3.2. Infrastructure Management 5
3.2.1. Resources 5
3.2.2. Partner Network 5
3.2.3. Activity Configuration 5
3.3. Financials 5
3.3.1. Online Revenue Model 5
4.Electronic Customer Relationship Management (e-CRM) 6
4.1. Information Strategy 6
4.2. Distribution Channel 6
4.3. Trust & Loyalty 7
5.Recommendations 8
6.References 9

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Sprache Englisch ● Format PDF ● ISBN 9783668050877 ● Dateigröße 0.8 MB ● Verlag GRIN Verlag ● Ort München ● Land DE ● Erscheinungsjahr 2015 ● Ausgabe 1 ● herunterladbar 24 Monate ● Währung EUR ● ID 4515213 ● Kopierschutz ohne

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