Scientific Essay from the year 2015 in the subject Business economics – Business Management, Corporate Governance, grade: 2, 0 (B), University of Bedfordshire, course: DIGITAL BUSINESS MANAGEMENT, language: English, abstract: This report is a critical evaluation of Air Asia’s website. It consists of four sections. The first section deals with the analysis of Air Asia’s website (airasia.com) with respect to the implications of certain information systems.
The second section will contain information regarding the company’s online value proposition and revenue model. The Company’s electronic Customer Relationship Management (e-CRM) will be analysed in the third section. In the fourth section, some actions will be recommended to the company for strengthening the digital business strategy adopted by the company.
สารบัญ
1.Introduction 2
2.Company’s Website (airasia.com) Evaluation 2
3.Business Model of Air Asia 3
3.1. Production Innovation 4
3.1.1. Online Value Proposition 4
3.1.2. Target Customers 4
3.1.3. Capabilities 5
3.2. Infrastructure Management 5
3.2.1. Resources 5
3.2.2. Partner Network 5
3.2.3. Activity Configuration 5
3.3. Financials 5
3.3.1. Online Revenue Model 5
4.Electronic Customer Relationship Management (e-CRM) 6
4.1. Information Strategy 6
4.2. Distribution Channel 6
4.3. Trust & Loyalty 7
5.Recommendations 8
6.References 9
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