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Kay Koschel & Thomas Kuhn
Gruppendiskussionen [PDF ebook]
Ein Praxis-Handbuch

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Cover von Kay Koschel & Thomas Kuhn: Gruppendiskussionen (PDF)

Gruppendiskussionen gehören zu den Grundpfeilern qualitativer Forschung – sowohl im akademischen als auch im angewandten Kontext wie z.B. der Markt- und Medienforschung. Das Buch gibt eine Einführung und dient als Praxis-Handbuch für die Konzeptualisierung, Durchführung und Auswertung von Gruppendiskussionen in sozialwissenschaftlichen und wirtschaftspsychologischen Kontexten. Zur Veranschaulichung werden zahlreiche Praxisbeispiele gegeben. Auf der Basis der Reflexion zahlreicher Studien werden typische Fehler und Fallgruben identifiziert und praktische Tipps zu Leitfadenerstellung, Moderation, Analyse und Fundierung von Beratung abgeleitet.

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Sprache Deutsch ● Format PDF ● ISBN 9783531932439 ● Verlag VS Verlag fur Sozialwissenschaften ● Erscheinungsjahr 2011 ● herunterladbar 3 mal ● Währung EUR ● ID 6315695 ● Kopierschutz Adobe DRM

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