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Kay Koschel & Thomas Kuhn
Gruppendiskussionen [PDF ebook]
Ein Praxis-Handbuch

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Portada de Kay Koschel & Thomas Kuhn: Gruppendiskussionen (PDF)

Gruppendiskussionen gehören zu den Grundpfeilern qualitativer Forschung – sowohl im akademischen als auch im angewandten Kontext wie z.B. der Markt- und Medienforschung. Das Buch gibt eine Einführung und dient als Praxis-Handbuch für die Konzeptualisierung, Durchführung und Auswertung von Gruppendiskussionen in sozialwissenschaftlichen und wirtschaftspsychologischen Kontexten. Zur Veranschaulichung werden zahlreiche Praxisbeispiele gegeben. Auf der Basis der Reflexion zahlreicher Studien werden typische Fehler und Fallgruben identifiziert und praktische Tipps zu Leitfadenerstellung, Moderation, Analyse und Fundierung von Beratung abgeleitet.

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Idioma Alemán ● Formato PDF ● ISBN 9783531932439 ● Editorial VS Verlag fur Sozialwissenschaften ● Publicado 2011 ● Descargable 3 veces ● Divisa EUR ● ID 6315695 ● Protección de copia Adobe DRM

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