Digitale Medienökonomie

Klaus-Dieter Altmeppen & Pamela Nölleke-Przybylski

Klaus-Dieter Altmeppen & Pamela Nölleke-Przybylski
Digitale Medienökonomie [PDF ebook]

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Cover von Klaus-Dieter Altmeppen & Pamela Nölleke-Przybylski: Digitale Medienökonomie (PDF)

Im Feld der digitalen Medienökonomie agieren in Konkurrenz wie in Kooperation (zunehmend) digitalisierte traditionelle Medien und Plattformen. Die für Medienprodukte charakteristische Kopplung von kommerziellem Erfolg und kulturellem Wert wird besonders herausgefordert. Ökonomisierung und Machtkonzentration treffen auf Fragen der Ethik. Aus der Perspektive der Kommunikationswissenschaft betrachtet das Lehrbuch unter anderem diese Diskrepanzen. Das Lehrbuch trägt zentrale medienökonomische Erkenntnisse und Theorien zum Feld der digitalen Medienökonomie zusammen. Neben der Organisation digitaler Medienökonomie werden unter anderem Produktionsprozesse, Produkte, Märkte und Strategien dargestellt. Ebenso behandelt der Band das Medienmanagement sowie Konstellationen von Akteuren in Medien und Journalismus.

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Sprache Deutsch ● Format PDF ● Seiten 300 ● ISBN 9783748909842 ● Dateigröße 30.3 MB ● Verlag Nomos Verlagsgesellschaft mbH & Co. KG ● Ort Baden-Baden ● Land DE ● Erscheinungsjahr 2023 ● Ausgabe 1 ● herunterladbar 24 Monate ● Währung EUR ● ID 9408812 ● Kopierschutz ohne

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