Digitale Medienökonomie

Klaus-Dieter Altmeppen & Pamela Nölleke-Przybylski

Klaus-Dieter Altmeppen & Pamela Nölleke-Przybylski
Digitale Medienökonomie [PDF ebook]

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Copertina di Klaus-Dieter Altmeppen & Pamela Nölleke-Przybylski: Digitale Medienökonomie (PDF)

Im Feld der digitalen Medienökonomie agieren in Konkurrenz wie in Kooperation (zunehmend) digitalisierte traditionelle Medien und Plattformen. Die für Medienprodukte charakteristische Kopplung von kommerziellem Erfolg und kulturellem Wert wird besonders herausgefordert. Ökonomisierung und Machtkonzentration treffen auf Fragen der Ethik. Aus der Perspektive der Kommunikationswissenschaft betrachtet das Lehrbuch unter anderem diese Diskrepanzen. Das Lehrbuch trägt zentrale medienökonomische Erkenntnisse und Theorien zum Feld der digitalen Medienökonomie zusammen. Neben der Organisation digitaler Medienökonomie werden unter anderem Produktionsprozesse, Produkte, Märkte und Strategien dargestellt. Ebenso behandelt der Band das Medienmanagement sowie Konstellationen von Akteuren in Medien und Journalismus.

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Lingua Tedesco ● Formato PDF ● Pagine 300 ● ISBN 9783748909842 ● Dimensione 30.3 MB ● Casa editrice Nomos Verlagsgesellschaft mbH & Co. KG ● Città Baden-Baden ● Paese DE ● Pubblicato 2023 ● Edizione 1 ● Scaricabile 24 mesi ● Moneta EUR ● ID 9408812 ● Protezione dalla copia senza

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