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Luiz A M Moutinho & Charles S Chien 
Problems in Marketing [PDF ebook] 
Applying Key Concepts and Techniques

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Cover von Luiz A M Moutinho & Charles S Chien: Problems in Marketing (PDF)

Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.

Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above.

€67.99
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Inhaltsverzeichnis

Environmental Scanning
Consumer Behaviour
Market Research and Market Forecasting
Strategic Marketing
Positioning, Product and Pricing
Pricing
Integrated Marketing Communication
Internet Marketing
Sales and Distribution Management
International Marketing
Issues and Trends

Über den Autor

Charles S. Chien is Associate Professor at the College of Business, Feng Chia University, Taiwan.
Dieses Ebook kaufen – und ein weitere GRATIS erhalten!
Sprache Englisch ● Format PDF ● Seiten 336 ● ISBN 9781849202626 ● Dateigröße 1.5 MB ● Verlag SAGE Publications ● Ort London ● Land GB ● Erscheinungsjahr 2007 ● Ausgabe 2 ● herunterladbar 24 Monate ● Währung EUR ● ID 2425287 ● Kopierschutz Adobe DRM
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