Luiz A M Moutinho & Charles S Chien 
Problems in Marketing [PDF ebook] 
Applying Key Concepts and Techniques

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Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.


Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above.

€69.99
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表中的内容

Environmental Scanning
Consumer Behaviour
Market Research and Market Forecasting
Strategic Marketing
Positioning, Product and Pricing
Pricing
Integrated Marketing Communication
Internet Marketing
Sales and Distribution Management
International Marketing
Issues and Trends

关于作者

Charles S. Chien is Associate Professor at the College of Business, Feng Chia University, Taiwan.

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语言 英语 ● 格式 PDF ● 网页 336 ● ISBN 9781849202626 ● 文件大小 1.5 MB ● 出版者 SAGE Publications ● 市 London ● 国家 GB ● 发布时间 2007 ● 版 2 ● 下载 24 个月 ● 货币 EUR ● ID 2425287 ● 复制保护 Adobe DRM
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