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Mahon Nik Mahon
Basics Advertising 02: Art Direction [EPUB ebook]

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Cover von Mahon Nik Mahon: Basics Advertising 02: Art Direction (ePUB)

Art Direction examines the key techniques, approaches and ’secrets‘ involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.

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Sprache Englisch ● Format EPUB ● Seiten 184 ● ISBN 9781350034563 ● Verlag Bloomsbury Publishing ● Erscheinungsjahr 2017 ● herunterladbar 3 mal ● Währung EUR ● ID 5449320 ● Kopierschutz Adobe DRM

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