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Mahon Nik Mahon 
Basics Advertising 02: Art Direction [EPUB ebook] 

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का आवरण Mahon Nik Mahon: Basics Advertising 02: Art Direction (ePUB)

Art Direction examines the key techniques, approaches and ‘secrets’ involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.

€32.39
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भाषा अंग्रेज़ी ● स्वरूप EPUB ● पेज 184 ● ISBN 9781350034563 ● प्रकाशक Bloomsbury Publishing ● प्रकाशित 2017 ● डाउनलोड करने योग्य 3 बार ● मुद्रा EUR ● आईडी 5449320 ● कॉपी सुरक्षा Adobe DRM
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Mahon Nik MahonMr Nik Mahon

260,259 इस श्रेणी में ईबुक

का आवरण Kenneth K. Kurihara: Monetary Theory and Public Policy
Kenneth K. Kurihara: Monetary Theory and Public Policy
Providing an extensive examination of monetary theory and its implications for public policy, Monetary Theory and Public Policy is as relevant for an understanding of current economic problems as whe …
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€56.73
का आवरण Harvey Hendrickson: Relevant Accounting Concepts and Applications (RLE Accounting)
Harvey Hendrickson: Relevant Accounting Concepts and Applications (RLE Accounting)
C. Rufus Rorem, (1894-1988) was a pioneer in the development of group medical insurance and pre-paid health care. At the time the concepts were radical, but in 1937 he became head of the American Hos …
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€37.12
का आवरण J Hobson: Taxation in the New State (Routledge Revivals)
J Hobson: Taxation in the New State (Routledge Revivals)
First published in 1919, Taxation in the New State explores the practical application of tax policy to the financial situation of post-World War I Britain. Hobson assesses policy according to the tax …
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€49.01
का आवरण Stephen Lavender: Management for the Construction Industry
Stephen Lavender: Management for the Construction Industry
Management for the Construction Industry introduces the principles of management and applies them to the construction industry. It covers the level 2 module of the CIOB”s Education Framework on mana …
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€92.84
का आवरण John H. Dunning: Explaining International Production (Routledge Revivals)
John H. Dunning: Explaining International Production (Routledge Revivals)
John Dunning’s general theory of international production, first propounded in the late 1970’s, has generated considerable debate. This work thoughtfully reassesses the paradigm, and extends the anal …
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€48.77
का आवरण Andrew (University of Leeds, Leeds, England, UK) Keay: Board Accountability in Corporate Governance
Andrew (University of Leeds, Leeds, England, UK) Keay: Board Accountability in Corporate Governance
Within corporate governance the accountability of the board of directors is identified as a major issue by governments, international bodies, professional associations and academic literature.　 Board …
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€64.40
का आवरण Emilia (School of Oriental and African Studies, University of London, UK) Onyema: International Commercial Arbitration and the Arbitrator''s Contract
Emilia (School of Oriental and African Studies, University of London, UK) Onyema: International Commercial Arbitration and the Arbitrator”s Contract
This book examines the formation, nature and effect of the arbitrators’ contract, addressing topics such as the appointment, challenge, removal and duties and rights of arbitrators, disputing parties …
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€64.05
का आवरण Leonard Holmes: Re-Tayloring Management
Leonard Holmes: Re-Tayloring Management
Over a century has passed and yet there is growing evidence that knowledge workers across the globe today are as constrained by F.W. Taylor”s much-maligned The Principles of Scientific Management, a …
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€47.65
का आवरण Andrew Mayo: Human Resources or Human Capital?
Andrew Mayo: Human Resources or Human Capital?
Are people really an organisation”s most important asset? Not necessarily; some may be liabilities – but others are the most important drivers of value that an organisation has. But…who are they? …
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€64.34
का आवरण Francis B. Head: Stokers and Pokers
Francis B. Head: Stokers and Pokers
Published in the year 1968, Stokers and Pokers is a valuable contribution to the field of Economics. …
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