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Manfred Bruhn
Marketingübungen [EPUB ebook]
Basiswissen, Aufgaben, Losungen. Selbststandiges Lerntraining fur Studium und Beruf

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Cover von Manfred Bruhn: Marketingübungen (ePUB)

Manfred Bruhn greift repräsentative und konkrete Fragestellungen der Marketingpraxis auf und verdeutlicht den Anwendungsbezug zum Inhalt seines Lehrbuches „Marketing“. Nach einer kurzen Darstellung des Basiswissens wird jede Aufgabe mit einer ausführlichen Musterlösung beantwortet, so dass das eigene Wissen überprüfbar ist und leicht ergänzt werden kann.

Mit Aufgaben und Lösungen zu den Teilbereichen Marketingplanung, Strategisches Marketing, Marketingforschung, Produkt- und Preispolitik, Kommunikations- und Vertriebspolitik sowie Marketingorganisation und -controlling.

In der 5. Auflage wurden alle Kapitel überarbeitet und an die Änderungen im Lehrbuch „Marketing“ angepasst.

€25.61

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Sprache Deutsch ● Format EPUB ● ISBN 9783658096779 ● Verlag Springer Fachmedien Wiesbaden ● Erscheinungsjahr 2016 ● herunterladbar 3 mal ● Währung EUR ● ID 6414962 ● Kopierschutz Adobe DRM

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