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Manfred Bruhn
Marketingübungen [EPUB ebook]
Basiswissen, Aufgaben, Losungen. Selbststandiges Lerntraining fur Studium und Beruf

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Copertina de Manfred Bruhn: Marketingübungen (ePUB)

Manfred Bruhn greift repräsentative und konkrete Fragestellungen der Marketingpraxis auf und verdeutlicht den Anwendungsbezug zum Inhalt seines Lehrbuches „Marketing“. Nach einer kurzen Darstellung des Basiswissens wird jede Aufgabe mit einer ausführlichen Musterlösung beantwortet, so dass das eigene Wissen überprüfbar ist und leicht ergänzt werden kann.

Mit Aufgaben und Lösungen zu den Teilbereichen Marketingplanung, Strategisches Marketing, Marketingforschung, Produkt- und Preispolitik, Kommunikations- und Vertriebspolitik sowie Marketingorganisation und -controlling.

In der 5. Auflage wurden alle Kapitel überarbeitet und an die Änderungen im Lehrbuch „Marketing“ angepasst.

€25.61

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Limba Germana ● Format EPUB ● ISBN 9783658096779 ● Editura Springer Fachmedien Wiesbaden ● Publicat 2016 ● Descărcabil 3 ori ● Valută EUR ● ID 6414962 ● Protecție împotriva copiilor Adobe DRM

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