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Marion Halfmann
Marketing-Controlling [EPUB ebook]

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Cover von Marion Halfmann: Marketing-Controlling (ePUB)

Dieses Lehrbuch vermittelt anwendungsorientiert die Grundlagen der Planung, Steuerung und Kontrolle im Absatzbereich. Nach einer kurzen Erläuterung der Begrifflichkeiten liegt der Schwerpunkt darauf, einen Überblick über die wichtigsten, konkreten Instrumente des Marketing-Controlling zu geben. Kurze Lerneinheiten, übersichtliche didaktische Module sowie die begleitende Lernkontrolle sorgen für eine nachhaltige Wissensvermittlung. Das Buch richtet sich damit an alle, die sich mit Fragen des Marketing-Controlling im Rahmen ihrer Aus- und Weiterbildung (auch im Nebenfach) sowie ihrer beruflichen Praxis auseinandersetzen.

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Sprache Deutsch ● Format EPUB ● ISBN 9783658145170 ● Verlag Springer Fachmedien Wiesbaden ● Erscheinungsjahr 2017 ● herunterladbar 3 mal ● Währung EUR ● ID 6414969 ● Kopierschutz Adobe DRM

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Marion Halfmann

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