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Marion Halfmann
Marketing-Controlling [EPUB ebook]

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Omslag till Marion Halfmann: Marketing-Controlling (ePUB)

Dieses Lehrbuch vermittelt anwendungsorientiert die Grundlagen der Planung, Steuerung und Kontrolle im Absatzbereich. Nach einer kurzen Erläuterung der Begrifflichkeiten liegt der Schwerpunkt darauf, einen Überblick über die wichtigsten, konkreten Instrumente des Marketing-Controlling zu geben. Kurze Lerneinheiten, übersichtliche didaktische Module sowie die begleitende Lernkontrolle sorgen für eine nachhaltige Wissensvermittlung. Das Buch richtet sich damit an alle, die sich mit Fragen des Marketing-Controlling im Rahmen ihrer Aus- und Weiterbildung (auch im Nebenfach) sowie ihrer beruflichen Praxis auseinandersetzen.

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Språk Tyska ● Formatera EPUB ● ISBN 9783658145170 ● Utgivare Springer Fachmedien Wiesbaden ● Publicerad 2017 ● Nedladdningsbara 3 gånger ● Valuta EUR ● ID 6414969 ● Kopieringsskydd Adobe DRM

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Marion Halfmann

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