Martin Thomas 
The Renault-Nissan Alliance [PDF ebook] 
Assignment paper / case study (English Version)

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Seminar paper from the year 2012 in the subject Business economics – Offline Marketing and Online Marketing, grade: 1, 3, University of Applied Sciences Berlin (Int. Management), course: Operative Marketing, language: English, abstract: This assignment paper analyzes the question, whether the alliance of two culturally different automobile giants was a success or not. Was Nissan be abled to use synergy effects of Renault and was Renault be abled to use Nissans benefits? In the analysis of the given case, the most common marketing strategies will be dopted: Michael Porter’s Diamond / Five Forces, the cultural web, Hofstede’s cultural dimensions, Porter’s generic strategies, SWOT, PESTLE and Resource based view and Market based view.

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Sprache Englisch ● Format PDF ● Seiten 25 ● ISBN 9783656362555 ● Dateigröße 0.7 MB ● Verlag GRIN Verlag ● Ort München ● Land DE ● Erscheinungsjahr 2013 ● Ausgabe 1 ● herunterladbar 24 Monate ● Währung EUR ● ID 3965124 ● Kopierschutz ohne

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