Seminar paper from the year 2012 in the subject Business economics – Offline Marketing and Online Marketing, grade: 1, 3, University of Applied Sciences Berlin (Int. Management), course: Operative Marketing, language: English, abstract: This assignment paper analyzes the question, whether the alliance of two culturally different automobile giants was a success or not. Was Nissan be abled to use synergy effects of Renault and was Renault be abled to use Nissans benefits? In the analysis of the given case, the most common marketing strategies will be dopted: Michael Porter’s Diamond / Five Forces, the cultural web, Hofstede’s cultural dimensions, Porter’s generic strategies, SWOT, PESTLE and Resource based view and Market based view.
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भाषा अंग्रेज़ी ● स्वरूप PDF ● पेज 25 ● ISBN 9783656362555 ● फाइल का आकार 0.7 MB ● प्रकाशक GRIN Verlag ● शहर München ● देश DE ● प्रकाशित 2013 ● संस्करण 1 ● डाउनलोड करने योग्य 24 महीने ● मुद्रा EUR ● आईडी 3965124 ● कॉपी सुरक्षा के बिना
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